Skills:
Graphic Design
Tools:
Adobe Photoshop
Adobe Illustrator
About the Company:
PMNow is a marketing agency focused on delivering impactful advertising solutions for home service businesses and other B2B clients. They hired me to create videos, various graphic assets, and web designs for their agency and their clients.
Project Objective:
To develop a series of engaging, high-performing ad banners for PMNow and their clients, enhancing social media presence and driving online engagement. Each banner was designed to capture attention, convey clear messaging, and align with the unique branding needs of PMNow’s diverse client base.
Project Scope:
Concept & Strategy: Collaborated with PMNow’s marketing team to understand the target audience and campaign goals for each client, ensuring each banner was tailored to effectively engage the right audience.
Design & Branding: Created visually appealing banners that adhered to each client’s branding guidelines, with emphasis on clear, compelling visuals and messages that stand out on social media platforms.
Optimization for Social Media: Designed banners to meet platform-specific requirements, optimizing for dimensions, resolution, and format to maximize reach and performance across social media channels.
Variety in Visuals: Produced a range of banners, from static designs to animated visuals, providing PMNow and their clients with flexibility and options to support diverse marketing campaigns.
