In-house Marketing & Creative Management

Client

ClevAir

Service

Marketing Strategy & Management | Visual Content Production | Web Development & Automation

Year

2016-2023

Skills:

  • Marketing Strategy Development

  • Creative Direction

  • Web Development (HubSpot)

  • Automations & Workflows

  • Lead Generation Strategy

  • Project Management

  • Content Creation

  • Visual Design

Tools:

  • Hubspot CMS

  • Hubspot CRM

  • Ahrefs

  • Adobe Package

  • Many Marketing and VIsual softwares


About the Client

ClevAir is a Norwegian company specializing in automation and optimization of HVAC systems in commercial buildings.

Visit live ClevAir Website - I developed it in Hubspot :)

Note: While I developed the ClevAir website on HubSpot, I have not been responsible for its maintenance since 2022, so there may be occasional discrepancies or updates that I am not aware of.


Project Objective:

As Marketing Manager and Creative Producer at ClevAir from 2016 to 2023, I was responsible for driving the company's marketing strategy alongside the CMO.

My role spanned across multiple phases of ClevAir's growth, including the coordination of a brand refresh, the development of a HubSpot website, and the implementation of CRM and CMS automations. I also led the creation of all visual content, aligning with the new branding to communicate ClevAir's value proposition effectively.


Project Scope:

  1. Marketing Strategy Development: Collaborated with the CMO to define and implement a comprehensive marketing strategy, focusing on digital transformation, brand positioning, and customer engagement.

  2. Branding Coordination: Oversaw the coordination of the company's rebranding efforts, ensuring alignment with marketing goals.

  3. Website Planning & Development: Led the planning and structure of the new website, ensuring it aligned with ClevAir's marketing goals. I then designed and developed the site using HubSpot, optimizing it for lead generation and user experience.

  4. CRM & CMS Automations: Designed and implemented automated workflows within HubSpot to enhance CRM processes, streamline content management, and improve lead nurturing efforts.

  5. Visual Content Creation: Produced all visual content for ClevAir, including videos, graphics, and presentations, following the company’s rebranding guidelines to ensure a cohesive and modern brand identity.

  6. Tutorial Series Development: Identified essential tutorials to support customer understanding of ClevAir’s product. Developed a series of tutorial videos, including scriptwriting, dashboard recording, editing, and adding animations and captions, to create clear, engaging instructional content.

Client Feedback

" I am impressed by her skills "

ClevAir AS has been using the marketing service of Sonja Sepa for many years and I have had the pleasure of working with her for the last year. Together we defined customer journeys, personas and implemented a new design and web/blog platform. Sonja executed the tasks quickly and showed high skills of learning the HubSpot tool and in communication with the provider. Sonja has also taken full responsibility for creating video tutorials and I am impressed by her skills.

Rikke Werge Nilsen

CmO at ClevAir

" I am impressed by her skills "

ClevAir AS has been using the marketing service of Sonja Sepa for many years and I have had the pleasure of working with her for the last year. Together we defined customer journeys, personas and implemented a new design and web/blog platform. Sonja executed the tasks quickly and showed high skills of learning the HubSpot tool and in communication with the provider. Sonja has also taken full responsibility for creating video tutorials and I am impressed by her skills.

Rikke Werge Nilsen

CmO at ClevAir

" Sonja is smart and has strong personal attributes "

Sonja has been part of marketing at ClevAir since the inception of the company. She started as the sole marketing team member, responsible for an array of tasks, including graphic design, video production, social media management, and presentations. She later collaborated closely with the CMO to develop ClevAir’s marketing strategy, create buyer personas, and map the customer journey. Additionally, she worked with sales and product development to ensure that the marketing efforts aligned with the company's broader objectives. Sonja is smart and has strong personal attributes that I believe will make her valuable for any future employer.

Bjørn Gabrielsen

CEO at ClevAir

" Sonja is smart and has strong personal attributes "

Sonja has been part of marketing at ClevAir since the inception of the company. She started as the sole marketing team member, responsible for an array of tasks, including graphic design, video production, social media management, and presentations. She later collaborated closely with the CMO to develop ClevAir’s marketing strategy, create buyer personas, and map the customer journey. Additionally, she worked with sales and product development to ensure that the marketing efforts aligned with the company's broader objectives. Sonja is smart and has strong personal attributes that I believe will make her valuable for any future employer.

Bjørn Gabrielsen

CEO at ClevAir

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