Animated Explainer Video

Client

ClevAir

Service

Motion Design | Graphic Design | Video Production

Year

2018

Skills:

  • Graphic Design

  • Motion Design

  • Video Editing

  • VIdeo Production

  • Project Management

Tools

  • Adobe After Effects

  • Adobe premiere

  • Adobe Illustrator

  • Adobe Photoshop


About the Client

ClevAir is a Norwegian SaaS company specializing in optimizing HVAC systems in commercial buildings to enhance energy efficiency, reduce costs, and support sustainability goals.


Project Objective

I was hired to create an animated explainer video that simplifies the complexities of ClevAir’s solution, showcasing its value to their target audience, including facility managers, building owners, and energy consultants.


Project Scope

Script Planning and Development:

  • Defined the video’s narrative based on buyer personas and the customer journey, ensuring it aligned with ClevAir’s core messaging.

  • Wrote a clear and concise script to effectively communicate the benefits of HVAC optimization.

Voiceover Coordination:

  • Managed the selection of a professional voiceover artist, ensuring tone and delivery resonated with the target audience.

Custom Graphics Creation:

  • Designed original graphics and visual assets tailored to illustrate key concepts of the ClevAir platform.

Motion Design and Animation:

  • Animated the custom graphics to create a dynamic and visually engaging explainer video that highlights the platform’s functionality and benefits.

Background Music Selection:

  • Chose background music that complemented the video’s tone, enhancing its overall impact and viewer engagement.

Editing and Finalization:

  • Seamlessly integrated the voiceover, animations, and background music to produce a polished, professional video.

Client Feedback

" I am impressed by her skills "

ClevAir AS has been using the marketing service of Sonja Sepa for many years and I have had the pleasure of working with her for the last year. Together we defined customer journeys, personas and implemented a new design and web/blog platform. Sonja executed the tasks quickly and showed high skills of learning the HubSpot tool and in communication with the provider. Sonja has also taken full responsibility for creating video tutorials and I am impressed by her skills.

Rikke Werge Nilsen

CmO at ClevAir

" I am impressed by her skills "

ClevAir AS has been using the marketing service of Sonja Sepa for many years and I have had the pleasure of working with her for the last year. Together we defined customer journeys, personas and implemented a new design and web/blog platform. Sonja executed the tasks quickly and showed high skills of learning the HubSpot tool and in communication with the provider. Sonja has also taken full responsibility for creating video tutorials and I am impressed by her skills.

Rikke Werge Nilsen

CmO at ClevAir

" Sonja is smart and has strong personal attributes "

Sonja has been part of marketing at ClevAir since the inception of the company. She started as the sole marketing team member, responsible for an array of tasks, including graphic design, video production, social media management, and presentations. She later collaborated closely with the CMO to develop ClevAir’s marketing strategy, create buyer personas, and map the customer journey. Additionally, she worked with sales and product development to ensure that the marketing efforts aligned with the company's broader objectives. Sonja is smart and has strong personal attributes that I believe will make her valuable for any future employer.

Bjørn Gabrielsen

CEO at ClevAir

" Sonja is smart and has strong personal attributes "

Sonja has been part of marketing at ClevAir since the inception of the company. She started as the sole marketing team member, responsible for an array of tasks, including graphic design, video production, social media management, and presentations. She later collaborated closely with the CMO to develop ClevAir’s marketing strategy, create buyer personas, and map the customer journey. Additionally, she worked with sales and product development to ensure that the marketing efforts aligned with the company's broader objectives. Sonja is smart and has strong personal attributes that I believe will make her valuable for any future employer.

Bjørn Gabrielsen

CEO at ClevAir

Explore more projects

←User-Centric Dashboard Tutorials

←User-Centric Dashboard Tutorials

Social Video Ad Series→

Social Video Ad Series→