User-Centric Dashboard Tutorials

Client

ClevAir

Service

Project Management | Video Editing | Production | Marketing Strategy

Year

2023

Skills:

  • Project Management

  • Content Strategy

  • Scriptwriting

  • Video Production

  • Motion Design & Animation

  • Video Editing

  • No-code Web Development

  • Multimedia Content Creation

Tools:

  • Hubspot

  • HelpSite

  • Adobe Premiere Pro

  • Adobe After Effects

  • Adobe Illustrator

About the Company:

ClevAir is a SaaS company delivering innovative cloud-based solutions for optimizing building operations and energy efficiency.


Project Objective:

To enhance the user experience and improve customer onboarding by creating a comprehensive video tutorial series for the ClevAir dashboard, ensuring accessibility and clarity for users in multiple languages.


Project Scope:

  1. Tutorial Development & Planning:

    • Initiated the project as a vital part of the customer journey.

    • Identified key tutorial topics based on user needs and dashboard functionalities.

    • Developed a detailed plan to ensure coverage of all essential features.

  2. Content Creation:

    • Wrote scripts tailored to user needs for clarity and effectiveness.

    • Collaborated with a professional voice-over artist to deliver high-quality narration.

    • Recorded dashboard interactions and enhanced videos with motion design, animations, and subtitles for improved comprehension and user engagement.

  3. Localization & Translation:

    • Translated all tutorials into Norwegian and recreated the videos to cater to local audiences.

  4. Dedicated Landing Page:

    • Designed and developed a password-protected landing page to house the tutorial series for easy user access.

    • Created supplementary articles on the help site to provide users with additional written guidance.


Confidentiality Notice:

Due to confidentiality agreements, the full video tutorials are not publicly available, but the project highlights and approach are shared to demonstrate the work and impact.

Client Feedback

" I am impressed by her skills "

ClevAir AS has been using the marketing service of Sonja Sepa for many years and I have had the pleasure of working with her for the last year. Together we defined customer journeys, personas and implemented a new design and web/blog platform. Sonja executed the tasks quickly and showed high skills of learning the HubSpot tool and in communication with the provider. Sonja has also taken full responsibility for creating video tutorials and I am impressed by her skills.

Rikke Werge Nilsen

CMO at ClevAir

" I am impressed by her skills "

ClevAir AS has been using the marketing service of Sonja Sepa for many years and I have had the pleasure of working with her for the last year. Together we defined customer journeys, personas and implemented a new design and web/blog platform. Sonja executed the tasks quickly and showed high skills of learning the HubSpot tool and in communication with the provider. Sonja has also taken full responsibility for creating video tutorials and I am impressed by her skills.

Rikke Werge Nilsen

CMO at ClevAir

" Sonja is smart and has strong personal attributes "

Sonja has been part of marketing at ClevAir since the inception of the company. She started as the sole marketing team member, responsible for an array of tasks, including graphic design, video production, social media management, and presentations. She later collaborated closely with the CMO to develop ClevAir’s marketing strategy, create buyer personas, and map the customer journey. Additionally, she worked with sales and product development to ensure that the marketing efforts aligned with the company's broader objectives. Sonja is smart and has strong personal attributes that I believe will make her valuable for any future employer.

Bjørn Gabrielsen

CEO at ClevAir

" Sonja is smart and has strong personal attributes "

Sonja has been part of marketing at ClevAir since the inception of the company. She started as the sole marketing team member, responsible for an array of tasks, including graphic design, video production, social media management, and presentations. She later collaborated closely with the CMO to develop ClevAir’s marketing strategy, create buyer personas, and map the customer journey. Additionally, she worked with sales and product development to ensure that the marketing efforts aligned with the company's broader objectives. Sonja is smart and has strong personal attributes that I believe will make her valuable for any future employer.

Bjørn Gabrielsen

CEO at ClevAir

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