B2B Website / Hubspot

Client

ClevAir

Service

Hubspot | Website strategy & development | Visual content production

Year

2023

Skills

  • Strategy & Planning

  • Project Management

  • Visual Content Production

  • Hubspot Website Development

Tools

  • Hubspot Website Builder

  • Workflow Automation

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe Premier

  • Adobe After Effects

About the Client

ClevAir is a Norwegian company specializing in automation and optimization of HVAC systems in commercial buildings.

Visit live ClevAir Website

Note: While I developed the ClevAir website on HubSpot, I have not been responsible for its maintenance since 2022, so there may be occasional discrepancies or updates that I am not aware of.


Project Objective

As ClevAir’s Marketing Manager and Creative Producer, I led the design and development of a new HubSpot website as part of a strategic rebrand. This involved creating an optimized site structure with strong lead-generation capabilities, designing visual content, and implementing automations to support ClevAir's growth objectives.

Explore Full Marketing ClevAir project

Project Scope

  1. Website Architecture Planning:
    Led the strategic planning and organization of the site structure, defining essential pages, calls-to-action, landing pages, and lead capture forms, utilizing a blend of competitor analysis and web strategy expertise.

  2. Content Organization:
    Created a structured layout for each page, serving as a foundation for the website’s content creation.

  3. Template Selection:
    Selected a suitable HubSpot template and customized it to align with ClevAir’s specific needs and objectives.

  4. Custom Visual Design:
    Designed additional pages and developed all visual elements, including videos and graphics, to match the company’s branding, following guidance from the branding company, particularly for home page design.

  5. HubSpot Development:
    Developed the website on HubSpot, adapting the chosen theme, building custom sections, and implementing lead forms, landing pages, and a blog to drive effective lead engagement.

  6. Automated Workflows:
    Created automated workflows within HubSpot to streamline CRM and CMS processes, enhancing marketing efficiency and lead management.

  7. GDPR Compliance:
    Designed, developed, and implemented a GDPR-compliant banner to ensure full adherence to data privacy regulations.

Client Feedback

" I am impressed by her skills "

ClevAir AS has been using the marketing service of Sonja Sepa for many years and I have had the pleasure of working with her for the last year. Together we defined customer journeys, personas and implemented a new design and web/blog platform. Sonja executed the tasks quickly and showed high skills of learning the HubSpot tool and in communication with the provider. Sonja has also taken full responsibility for creating video tutorials and I am impressed by her skills.

Rikke Werge Nilsen

CmO at ClevAir

" I am impressed by her skills "

ClevAir AS has been using the marketing service of Sonja Sepa for many years and I have had the pleasure of working with her for the last year. Together we defined customer journeys, personas and implemented a new design and web/blog platform. Sonja executed the tasks quickly and showed high skills of learning the HubSpot tool and in communication with the provider. Sonja has also taken full responsibility for creating video tutorials and I am impressed by her skills.

Rikke Werge Nilsen

CmO at ClevAir

" Sonja is smart and has strong personal attributes "

Sonja has been part of marketing at ClevAir since the inception of the company. She started as the sole marketing team member, responsible for an array of tasks, including graphic design, video production, social media management, and presentations. She later collaborated closely with the CMO to develop ClevAir’s marketing strategy, create buyer personas, and map the customer journey. Additionally, she worked with sales and product development to ensure that the marketing efforts aligned with the company's broader objectives. Sonja is smart and has strong personal attributes that I believe will make her valuable for any future employer.

Bjørn Gabrielsen

CEO at ClevAir

" Sonja is smart and has strong personal attributes "

Sonja has been part of marketing at ClevAir since the inception of the company. She started as the sole marketing team member, responsible for an array of tasks, including graphic design, video production, social media management, and presentations. She later collaborated closely with the CMO to develop ClevAir’s marketing strategy, create buyer personas, and map the customer journey. Additionally, she worked with sales and product development to ensure that the marketing efforts aligned with the company's broader objectives. Sonja is smart and has strong personal attributes that I believe will make her valuable for any future employer.

Bjørn Gabrielsen

CEO at ClevAir

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