SaaS Promotional Video

Client

ClevAir

Service

Script Writing | Video Editing | Production | Motion Design

Year

2022

Skills

  • Video Editing

  • Video Production

  • Motion Design

  • Graphic Design

  • Project Management

Tools

  • Adobe Premiere

  • Adobe After Effect

  • Adobe Illustrator

  • Adobe Photoshop

About the Client

ClevAir is a Norwegian company specializing in the automation and optimization of HVAC systems in commercial buildings. Their solution helps clients maintain a comfortable indoor climate while reducing CO₂ emissions and energy costs. ClevAir’s mission is to enable sustainable building operations by leveraging smart technology and data-driven insights.


Project Objective

ClevAir commissioned a promotional video to showcase their services at an industry conference, aiming to attract potential clients and partners by highlighting the value of their HVAC optimization solutions.


Project Scope

  1. Scriptwriting: Developed a compelling script that concisely captured ClevAir's mission, service benefits, and unique value in the industry.

  2. Storyboard Creation: Created a detailed storyboard to guide the visual flow of the video, ensuring alignment with the key messages and conference audience.

  3. Motion Design: Designed dynamic motion graphics that effectively illustrated ClevAir’s technological solutions, energy savings, and environmental impact, adding visual appeal and enhancing message clarity.

  4. Video Editing: Edited the footage to create a polished and professional video, incorporating branding elements, animations, and engaging transitions.

  5. Production: Led the entire video production process, resulting in a high-quality video that met ClevAir’s objectives and engaged their conference audience.

Client Feedback

" I am impressed by her skills "

ClevAir AS has been using the marketing service of Sonja Sepa for many years and I have had the pleasure of working with her for the last year. Together we defined customer journeys, personas and implemented a new design and web/blog platform. Sonja executed the tasks quickly and showed high skills of learning the HubSpot tool and in communication with the provider. Sonja has also taken full responsibility for creating video tutorials and I am impressed by her skills.

Rikke Werge Nilsen

CmO at ClevAir

" I am impressed by her skills "

ClevAir AS has been using the marketing service of Sonja Sepa for many years and I have had the pleasure of working with her for the last year. Together we defined customer journeys, personas and implemented a new design and web/blog platform. Sonja executed the tasks quickly and showed high skills of learning the HubSpot tool and in communication with the provider. Sonja has also taken full responsibility for creating video tutorials and I am impressed by her skills.

Rikke Werge Nilsen

CmO at ClevAir

" Sonja is smart and has strong personal attributes "

Sonja has been part of marketing at ClevAir since the inception of the company. She started as the sole marketing team member, responsible for an array of tasks, including graphic design, video production, social media management, and presentations. She later collaborated closely with the CMO to develop ClevAir’s marketing strategy, create buyer personas, and map the customer journey. Additionally, she worked with sales and product development to ensure that the marketing efforts aligned with the company's broader objectives. Sonja is smart and has strong personal attributes that I believe will make her valuable for any future employer.

Bjørn Gabrielsen

CEO at ClevAir

" Sonja is smart and has strong personal attributes "

Sonja has been part of marketing at ClevAir since the inception of the company. She started as the sole marketing team member, responsible for an array of tasks, including graphic design, video production, social media management, and presentations. She later collaborated closely with the CMO to develop ClevAir’s marketing strategy, create buyer personas, and map the customer journey. Additionally, she worked with sales and product development to ensure that the marketing efforts aligned with the company's broader objectives. Sonja is smart and has strong personal attributes that I believe will make her valuable for any future employer.

Bjørn Gabrielsen

CEO at ClevAir

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