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ClevAir

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The company

ClevAir is a B2B, SaaS, company in Norway, specializing in energy optimization for commercial real estate. They help clients reduce energy consumption and CO² emissions by optimizing HVAC systems.

The company

ClevAir is a B2B, SaaS, company in Norway, specializing in energy optimization for commercial real estate. They help clients reduce energy consumption and CO² emissions by optimizing HVAC systems.

The company

ClevAir is a B2B, SaaS, company in Norway, specializing in energy optimization for commercial real estate. They help clients reduce energy consumption and CO² emissions by optimizing HVAC systems.

ClevAir website development
ClevAir website development
ClevAir website development
Email Automations in Hubspot CMS and CRM
Managing Hubspot CMS tools
Managing Hubspot CMS tools
Managing Hubspot CMS tools

Duration

March 2016 - November 2023

Role

Marketing Manager and
Visual Content Creator

Project focus

  • Marketing strategy

  • Visual content creation

  • Team / Project management

  • Website building

  • CRM / CMS workflows

  • Email automation

Duration

March 2016 - November 2023

Role

Marketing Manager and
Visual Content Creator

Project focus

  • Marketing strategy

  • Visual content creation

  • Team / Project management

  • Website building

  • CRM / CMS workflows

  • Email automation

Duration

March 2016 - November 2023

Role

Marketing Manager and
Visual Content Creator

Project focus

  • Marketing strategy

  • Visual content creation

  • Team / Project management

  • Website building

  • CRM / CMS workflows

  • Email automation

Project Overview

I was initially hired as a digital designer and videographer during ClevAir's startup phase. Adapting quickly to the dynamic environment, I actively participated in marketing operations and evolved into a team leader.

I played a key role in developing the company's marketing strategy and project timelines. Utilizing CMS and CRM tools, I developed a website, implemented workflows, email automations, and more. I also created digital assets, including video tutorials and promotional content, demonstrating adaptability within budget constraints and effective collaboration within the marketing team.

Project Overview

I was initially hired as a digital designer and videographer during ClevAir's startup phase. Adapting quickly to the dynamic environment, I actively participated in marketing operations and evolved into a team leader.

I played a key role in developing the company's marketing strategy and project timelines. Utilizing CMS and CRM tools, I developed a website, implemented workflows, email automations, and more. I also created digital assets, including video tutorials and promotional content, demonstrating adaptability within budget constraints and effective collaboration within the marketing team.

Project Overview

I was initially hired as a digital designer and videographer during ClevAir's startup phase. Adapting quickly to the dynamic environment, I actively participated in marketing operations and evolved into a team leader.

I played a key role in developing the company's marketing strategy and project timelines. Utilizing CMS and CRM tools, I developed a website, implemented workflows, email automations, and more. I also created digital assets, including video tutorials and promotional content, demonstrating adaptability within budget constraints and effective collaboration within the marketing team.

Key Achievements

Marketing Strategy Creation:

Played a pivotal role in crafting buyer personas, mapping customer journeys, and identifying crucial tools and content needed for executing the marketing strategy.

Byer persona creation
Developing Customer Journey for ClevAir
Developing Customer Journey for ClevAir

Website Development and Automations:

Led and personally developed a website in HubSpot, creating all essential visual content based on brand guidelines. Designed and implemented automations within HubSpot CMS and CRM systems.

Developing website in Hubspot CMS
Developing website in Hubspot CMS
Managint tools in Hubspot CMS
Managint tools in Hubspot CMS
Automating emails in Hubspot CRM

Visual Content Creation and Tutorial Initiative:

Created diverse visual content, including videos, animations, banners, etc. in line with the marketing strategy. Also single-handedly created video tutorials and a help site for user onboarding—writing scripts, recording, editing, and producing all tutorials and Helpsite articles.

Organic Growth - Website and Social Media :

Achieved from 0 - 4000 monthly organic website visits with strategic SEO, securing high rankings for key keywords despite a low domain rating. Organically grew Linkedin followers from 0 - 1600 without paid ads.

Growing ClevAir audience on Linkedin
Overview of ClevAIr's organic website growth over time in Google Console
Overview of ClevAIr's organic website growth over time in Google Console
Impact of SEO optimization overview in Ahrefs

Client Feedback

  • " I am impressed by her skills "

    ClevAir AS has been using the marketing service of Sonja Sepa for many years and I have had the pleasure of working with her for the last year. Together we defined customer journeys, personas and implemented a new design and web/blog platform. Sonja executed the tasks quickly and showed high skills of learning the HubSpot tool and in communication with the provider. Sonja has also taken full responsibility for creating video tutorials and I am impressed by her skills.

    Rikke Werge Nilsen

    Rikke Werge Nilsen

    CmO at ClevAir

  • " Sonja is smart and has strong personal attributes "

    Sonja has been part of marketing at ClevAir since the inception of the company. She started as the sole marketing team member, responsible for an array of tasks, including graphic design, video production, social media management, and presentations. She later collaborated closely with the CMO to develop ClevAir’s marketing strategy, create buyer personas, and map the customer journey. Additionally, she worked with sales and product development to ensure that the marketing efforts aligned with the company's broader objectives. Sonja is smart and has strong personal attributes that I believe will make her valuable for any future employer.

    Bjørn Gabrielsen

    Bjørn Gabrielsen

    CEO at ClevAir

  • "She worked independent, coming up with good solutions. "

    Sonja delivered and kept delivering. She worked independent, coming up with good designs and solutions. She adhered to strict deadlines and was always available. Will definably hire her again!

    Sjur Eivind Usken

    founder of Smart Plants & clevair

  • " I am impressed by her skills "

    ClevAir AS has been using the marketing service of Sonja Sepa for many years and I have had the pleasure of working with her for the last year. Together we defined customer journeys, personas and implemented a new design and web/blog platform. Sonja executed the tasks quickly and showed high skills of learning the HubSpot tool and in communication with the provider. Sonja has also taken full responsibility for creating video tutorials and I am impressed by her skills.

    Rikke Werge Nilsen

    Rikke Werge Nilsen

    CmO at ClevAir

  • " Sonja is smart and has strong personal attributes "

    Sonja has been part of marketing at ClevAir since the inception of the company. She started as the sole marketing team member, responsible for an array of tasks, including graphic design, video production, social media management, and presentations. She later collaborated closely with the CMO to develop ClevAir’s marketing strategy, create buyer personas, and map the customer journey. Additionally, she worked with sales and product development to ensure that the marketing efforts aligned with the company's broader objectives. Sonja is smart and has strong personal attributes that I believe will make her valuable for any future employer.

    Bjørn Gabrielsen

    Bjørn Gabrielsen

    CEO at ClevAir

  • "She worked independent, coming up with good solutions. "

    Sonja delivered and kept delivering. She worked independent, coming up with good designs and solutions. She adhered to strict deadlines and was always available. Will definably hire her again!

    Sjur Eivind Usken

    founder of Smart Plants & clevair

Skills &Tools

used In this project

Skills

Marketing

  • Customer Journey

  • Buyer Persona

  • Content strategy

  • CRM Automation

  • On-Page SEO

Marketing

  • Customer Journey

  • Buyer Persona

  • Content strategy

  • CRM Automation

  • On-Page SEO

Creativity

  • Video Editing

  • Motion design

  • Graphic Design

  • Website Development

Creativity

  • Video Editing

  • Motion design

  • Graphic Design

  • Website Development

Tools

Marketing

  • HubSpot

  • Ahrefs

  • Mailchimp

  • Hotjar

  • Google Analytics

  • Search Console

Marketing

  • HubSpot

  • Ahrefs

  • Mailchimp

  • Hotjar

  • Google Analytics

  • Search Console

Creativity

  • Premiere Pro

  • After Effects

  • Illustrator

  • Photoshop

  • Framer

  • HubSpot CMS

Creativity

  • Premiere Pro

  • After Effects

  • Illustrator

  • Photoshop

  • Framer

  • HubSpot CMS

Personal Career Growth

Personal
Career Growth

While working at clevair

2016-2019

Visual content creator

Created various visual materials for the company including videos, animations, banners and much more. Managed social media accounts and improved the overall online presence of the brand.

2018-2019

Marketing Team Leader

Planned and organized a team of marketing professionals while actively being involved in the creation of visual content.

2019 -2023

Marketing Manager
& Visual content creator

Created customer journey, developed website including workflows and automations, and created visual content aligned with the marketing strategy.

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