ClevAir
Key Achievements
Marketing Strategy Creation:
Played a pivotal role in crafting buyer personas, mapping customer journeys, and identifying crucial tools and content needed for executing the marketing strategy.
Website Development and Automations:
Led and personally developed a website in HubSpot, creating all essential visual content based on brand guidelines. Designed and implemented automations within HubSpot CMS and CRM systems.
Visual Content Creation and Tutorial Initiative:
Created diverse visual content, including videos, animations, banners, etc. in line with the marketing strategy. Also single-handedly created video tutorials and a help site for user onboarding—writing scripts, recording, editing, and producing all tutorials and Helpsite articles.
Organic Growth - Website and Social Media :
Achieved from 0 - 4000 monthly organic website visits with strategic SEO, securing high rankings for key keywords despite a low domain rating. Organically grew Linkedin followers from 0 - 1600 without paid ads.
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Skills &Tools
used In this project
Skills
Tools
While working at clevair
2016-2019
Visual content creator
Created various visual materials for the company including videos, animations, banners and much more. Managed social media accounts and improved the overall online presence of the brand.
2018-2019
Marketing Team Leader
Planned and organized a team of marketing professionals while actively being involved in the creation of visual content.
2019 -2023
Marketing Manager
& Visual content creator
Created customer journey, developed website including workflows and automations, and created visual content aligned with the marketing strategy.